Victor Lardent played an important role in this creation by drawing the letterforms for the font. He created history of sorts when the Times unveiled the new font on Octofor it was the first time that any newspaper had ever designed its very own typeface. Morison, together with Victor Lardent, an advertising artist, created the new text font for the Times. Morison, in his role as an artistic director at Monotype and historian of printing and informal adviser to the Times, suggested that the Didone typeface be changed to a more robust and solid one. The punches that created the molds for the typeface were the result of a joint effort by the Stanley Morison, a typographer who worked for the Times of London. Serif font (”serifs are tiny lines that attach themselves to the end of a stroke in a letter”) and is stated to be much older than even Comic Sans. The Times New Roman font is a grand old typeface that dates as far back to the days of printing presses.
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